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San Jose Signs Index
Time Deli
349 S. Bascom Ave.
Type:
Roof Sign
Materials:
Neon
Themes:
Delis Diners & Drive-Ins, Clocks
SJ Candidate City Landmark
Time Deli began its days as a neighborhood market run by the Carlino family. In addition to sandwiches, the store offered fresh meats, produce, and wine. The building was once covered in signs including its iconic neon clock, a giant cow, and a fish. The clock actually predates the market. It was there when the Carlinos moved in, in 1950 — hence the name “Time Market.” The cow and the fish signs were added in the 1960s. Sadly, the Time Deli is permanently closed.
--Heather David
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